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Will YouTube Red trump Netflix? 9 years ago

Will YouTube Red trump Netflix?

Fifty percent of Australians find the proposition of YouTube Red appealing, according to consumer...

Are you a future marketing leader? Nominations open 9 years ago

Are you a future marketing leader? Nominations open

The Marketing Academy yesterday celebrated the graduation of the first year of marketers through the...

YouTube to ditch ads, but for a cost 9 years ago

YouTube to ditch ads, but for a cost

YouTube is set to roll-out its premium offering YouTube Red, which not only sounds similar to another...

Google launches accelerated mobile pages project – is it good for publishers? 9 years ago

Google launches accelerated mobile pages project – is it good for publishers?

"Just like its companions Facebook Instant Articles and Apple News, Google AMP will be a platform that...

Can publishers fight back against Facebook and Google? 9 years ago

Can publishers fight back against Facebook and Google?

Publishers need to make the most of their own data if they hope to stand a chance against the likes of...

The world's most valuable brands - Apple still ripe, Lego arrives, but Nintendo falls for first time 9 years ago

The world's most valuable brands - Apple still ripe, Lego arrives, but Nintendo falls for first time

Major tech giants once again lead the race in Interbrand's 14th annual top 100 most valuable brands...

Google teams up with marketers and agencies to plug digital skills gap 9 years ago

Google teams up with marketers and agencies to plug digital skills gap

Google is bringing its intensive digital skills course, Squared, to Australia to plug the digital skills...

In print: Liquid gold, common sense and adblocking 9 years ago

In print: Liquid gold, common sense and adblocking

What you’re missing if you don’t read AdNews in print: Paul McIntyre talks to Aegis global CEO about...

Google uses Brandcast to claim a bigger, more engaged audience than TV and win ad dollars 9 years ago

Google uses Brandcast to claim a bigger, more engaged audience than TV and win ad dollars

At its second annual TV upfronts-style event, Google rolled out a line-up of Google big wigs, top...

Google quiet on how much ‘Preferred’ inventory it has sold in year one 9 years ago

Google quiet on how much ‘Preferred’ inventory it has sold in year one

Google Preferred, the top 5% of premium inventory on YouTube was introduced a year ago. While in the US...

Brands, marketers and YouTube unite for Brandcast 9 years ago

Brands, marketers and YouTube unite for Brandcast

At the upfront-style event held by Google, the internet giant is set to reveal some key stats, such as...

The pendulum has swung too far for digital - Sorrell 9 years ago

The pendulum has swung too far for digital - Sorrell

The pendulum has swung too far for digital and may be in the process of swinging back to traditional...

Google gets a new logo, that looks a lot like the old logo 9 years ago

Google gets a new logo, that looks a lot like the old logo

Fresh from launching a new company, Alphabet, lead business Google has revealed a new logo.

Media Wrap: Is game swapping on the cards? Media bosses call for tech players to pay tax 9 years ago

Media Wrap: Is game swapping on the cards? Media bosses call for tech players to pay tax

See what today's media sections from The Australian and The AFR are covering including: No change to...

Google creates Alphabet - restructure aims to make business “cleaner and more accountable” 9 years ago

Google creates Alphabet - restructure aims to make business “cleaner and more accountable”

The move will see all of Google's separate business stripped out to run under the one umbrella company....