The Siren Awards are held annually and organised by Commercial Radio Australia. They are a national, annual advertising award, designed to encourage excellence and creativity in radio advertising. The awards program started in 2005 and aims to promote and reward the radio commercials which stand out from the crowd. When faced with a radio brief a creative has the opportunity to make an ad which both cuts through and attracts notice, as well as using creativity to engage the listener and draw them in.
Entry into the Siren Awards is free. There are three categories - Radio Single, Radio Campaign (consisting of no less than three commercials) and Radio Craft.
Round Winners are announced every two months with the annual Gold Siren winner (from the creative categories) entered into the Cannes Radio Lions in June each year – plus the writers are awarded a trip for two to the Cannes Lions international Advertising Festival!
There are five rounds in the Siren Awards. The winning and highly commended entries from each round are also included in the judging for the overall winner.
For more information on the prizes and how to enter visit www.sirenawards.com.au
2012 Dates:
The 2012 Rounds are divided throughout year as follows:
Round 1 : 07 March – 13 May 2011 - CLOSED
Round 2 : 16 May – 22 July 2011 - CLOSED
Round 3 : 25 July – 16 September 2011 - CLOSED
Round 4 : 19 September – 25 November 2011 - CLOSED
Round 5 : 28 November 2011 – 17 February 2012 - OPEN
The 2012 Gold Siren Winner will be announced in May.
2013 Dates:
Round 1 – Monday 12 March 2012 - Friday 11 May 2012
Round 2 - Monday 14 May 2012 – Friday 13 July 2012
Round 3 - Monday 16 July 2012 – Friday 14 September 2012
Round 4 - Monday 17 September 2012 – Friday 16 November 2012
Round 5 - Monday 19 November 2012 – Friday 15 February 2013
Website: http://www.sirenawards.com.au/
Closing Date:
Company: Commercial Radio Australia
Contact person: Jenny Stevenson, Melissa Fleming
Email: sirenawards@commercialradio.com.au
Contact number: 02 9281 6577