New York public broadcaster WNET has launched a series of spoof TV commercials poking fun at the glut of reality TV in the country.
Created by CHI & Partners, the campaign features spots for imaginary shows Meet the Tanners, Clam Kings and Long Island Landscapers.
Each spot cuts off just before the end with the message: "The fact that you thought this was a real show says a lot about the state of TV. Support quality programming."
The TVCs follow an out-of-home campaign featuring promos for shows like The Dillionaire ('Life's a pickle'), Knitting Wars ('It's sew on'), Married to a Mime ('She's got plenty to say') and Bayou Eskimos ('Their life is headed south').
WNET president Neal Shapiro told The Wrap: “We've been experimenting with humour as a way to cultivate new viewers and donors. And these spots are really fun.”
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.