Sportsbet shakes up marketing team

By By Wenlei Ma | 7 July 2011
 
sportsbet.com.au

Online bookmaker Sportsbet.com.au has recruited Barni Evans as marketing director, and promoted group marketing manager Paul Tyrrell to marketing strategy director.

Barni Evans joins from sports betting website Paddy Power in the UK after 10 years with the company as marketing director. He was previously marketing director at Talkcast and has held various positions at News International, News Corp's UK newspaper operations.

Tyrrell, who joined Sportsbet.com.au as group marketing manager in September last year, will become marketing strategy director, tasked with developing marketing strategies to strengthen Sportsbet.com.au's market position. He was formerly group marketing manager at Tatts Group.

Sportsbet.com.au said in a statement: "Barni brings with him a wealth of experience having spent the last 10 years leading the Paddy Power marketing team."

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