Business confidence in group buying sites strong
A study by industry analyst Telsyte has found that 95% of businesses selling products or services through group buying sites were happy with their promotions, with most respondents planning to run future campaigns. Telsyte's Online Group Buying Merchant Study 2011 was conducted in September 2011 and was based on a random survey of 359 businesses across leading group buying sites in Australia.
Westfield partners with Pedestrian TV
Westfield has
collaborated with pop culture news site Pedestrian TV to create The
Westfield Street File wesbsite, which showcases key Australian trends. Updated
daily with new photography from Sydney and Melbourne, the campaign will
showcase what Australians are wearing today.
TechnologyOne appoints director of marketing
Mark Phillips has been appointed to the role of director of marketing at TechnologyOne, taking over from Genevieve Smith who previously held the role for five years. Phillips leaves an eight year stint at Data#3 where he oversaw the marketing strategy across five business units worth more than $600 million.
New visual tweeting business launches
A social media application called Eric the Circle has launched. The application allows users to draw a cartoon as a means of social media communication. Step Change Marketing and Slingshot Media Ventures have taken a stake in the business.
The Roar hits 550k unique browsers
Australian sports opinion website The Roar has seen record numbers during the 2011 Rugby World Cup, hitting 550,000 unique browsers. Co-founder Zac Zavos said: "We work really hard to make sure our content is up-to-the-minute, not just in rugby but across a range of key sports. Our expert and fan contributors post live blogs and strong opinion pieces during and after matches, providing unique and compelling content for our audience."
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