So the NSA has direct access to Microsoft's servers? Oh well. Privacy is overrated. At least all this data is great news for advertisers. Right? Right?
In today's AdNews, in print and on iPad, we talk to Microsoft Australia interactive entertainment business lead Jeremy Hinton about the potential opened up by the Xbox One's always-on, always-listening, watching-your-every-move Kinect system.
"We can monitor your heart rate, we know if your eyes are open or closed so we can tell dwell time on a tile or window and whether a person keeps coming back and thinking about purchasing," he says. "We know how engaged you are with an ad and whether you leave the room during an ad break."
That sounds wonderful. Elsewhere, Wieden+Kennedy Amsterdam's Martin Weigel tells the industry to wake up and stop drinking its own Kool-Aid – consumers don't care about having a 'conversation', 'dialogue' or 'relationship' with your brand.
"Your consumers are just somebody else's consumers who occasionally buy you," he says. "If you want to fail, ask for devotion. Our challenge is not that people are not paying attention. Our challenge is that people don't care."
We get the lowdown on tech company Oracle's adland takeover, John Mescall explains why road-tripping around the US Southwest has given him an uncannily accurate gaydar, and Andy Lark unloads on flag-waving advertising.
There's a whole lot more in the first issue of the redesigned, overhauled AdNews. It's also the first round of the Agency Rankings. (Spoiler: McCann did pretty well.) Grab a copy. Don't copy that floppy.
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