Subscription TV advertising revenues grew 7% to $228 million in the second half of 2012. Total ad revenue for the year stood at $439 million, up more around 11 per cent from $394 million in 2011.
The figures were compiled by Ernst & Young for the Australian Subscription Television and Radio Association (ASTRA).
Association CEO Petra Buchanan said that the London Olympics had helped drive growth, as had broadcasting popular US shows within hours of airing. She said new innovations such as second screen apps put STV “at the forefront of entertainment”.
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