Coca-Cola tonight airs a minute-long TV ad outlining its plans to combat obesity in Australia.
Framed as a 'TV announcement', the spot will go through some of the initiatives the company is undertaking at a local level. It will be supported by ads in print and online.
Among its initiatives to address obesity, the company will highlight a commitment to smaller portion sizes, low-kilojoule options, providing nutritional information and partnering with the Bicycle Network.
Coca-Cola South Pacific commercial and franchise director Phil Roberts said: “Overcoming obesity will take action from all stakeholders working together, including Coca-Cola.
“We believe Coca-Cola has an important role in providing more beverage choices, including more choice in serve sizes and low-kilojoule options, clearly communicating the kilojoule content of our products and supporting community-based physical activity programs.
“We believe these initiatives, as well as our existing policies and involvement in the 'Healthier Australia Commitment', demonstrate how serious we are about being part of the solution to obesity.”
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