In a departure from its recent interactive campaigns, Art Series Hotels has unveiled a photography-centric campaign called 'Find Your Inner Muse'.
Art Series Hotels have gained renown in the ad world for its 'Steal Banksy', 'Which Warhol?' and 'Overstay Checkout' campaigns by Naked Communications. Those campaigns revolved around interactive elements with guests and other people.
'Find Your Inner Muse' marked a different direction for the brand with its series of striking photographs designed to evoke an emotional response. But the brand hasn't ruled out any more 'Steal Banksy'-esque campaigns with Naked.
The new campaign was developed by design studio Toben Designs and photographed by Adam Taylor.
Toben Designs director Katja Hartung said: “Since opening, The Cullen, The Olsen and The Blackman have always been about creating unique art inspired experience for guests and the umbrella brand has encapsulated this essence. This new campaign brings the combined artists inspiration to life through photography and explores how it comes together in a human response.”
Find Your Inner Muse from Art Series Hotels on Vimeo.
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