Global mobile technology company InMobi has revealed a 0.4% decrease in Apple's market share on its Australian network, while Android increased 2.7%, according to its quarter three results.
The technology giant was shown to have dropped 0.4% in OS impressions on the InMobi network over the last three months on its local network.
The Apple iPhone shrunk from 51.6% to 47.5%, with the iPod going from 7.4% to 6.3%. Its iPad however increased from 5.7% to 10.4%, despite the data being collected before the launch of the iPad Mini.
Apple still dominated with 64% of market share.
Android models rose by 2.7% in OS share from the previous quarter and now hold 28%. Samsung has 17%, followed by HTC with 6% and Nokia with 3%. LG and Sony Ericsson both have 1%, while 5% is made up of other unidentified brands.
The results also revealed that tablets have increased by 4.2%, upping their market share to just under 20%. Smartphones still hold 77.3% of the company's share, despite suffering a 4.2% decline.
Additionally, mobile apps were seen to drive 72% of ad impressions on the InMobi network, compared to mobile websites which generate just 28%.
Its quarter three results show the impressions of Apple and Android models on its network from July to September 2012.
InMobi Australia and New Zealand
general manager and regional director Francisco Cordero said:
“Australia is a highly saturated market with six million more
mobile phones than people so it’s not wholly surprising to see
smartphone penetration dip this quarter after a period of such
aggressive growth.
"As we predicted when this
report came out last quarter, tablets are continuing to dominate the
device space, growing in popularity as smartphones decline. This is
surely only set to continue with the long-awaited launch of the new
iPad Mini last week.
"Although Apple is undoubtedly still a
force to be reckoned with, our data reflects the current mood of the
industry and suggests the tide may be turning.
"One possible reason for this may have been the release of the iPhone 5 with many Apple users holding off for the latest model. Our Q4 data will confirm whether this has been the case.”
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