BRISBANE: Youi Insurance is rolling out its biggest campaign since the company launched in Australia in late 2008.
Designed to reinforce its brand positioning about tailoring insurance products for individual customers, the campaign will roll out across pay and free-to-air television, press, print, radio, out-of-home and online in a bid to touch as many consumers as possible.
Youi stands for “You Insured” and the campaign, with the tagline “There’s no-one you’er than you”, communicates the tailored approach to insurance that Youi has utilised to strategically differentiate its brand from other insurers in the market, said Youi head of marketing Brendon Dyer.
“Youi’s core point of differentiation is that it asks more questions so that it can tailor premiums specifically for individuals," Dyer said.
"We ask people how they use their car so that we can price the risk correctly. If, for example, someone leaves their car at home and catches the bus, tram, train or ferry to work we could save them lots of money.”
The campaign was created by Youi's in-house creative strategist Bryan Cawood, with media by Universal McCann.
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