MELBOURNE: US sportswear brand Russell Athletic is poised to raise its profile locally, signing three-year sponsorship deals with three AFL clubs Ñ the Kangaroos, Brisbane Lions and Fremantle, starting with the 2001 season. GM of Russell Corporation Australia, Manfred Pellinger-Riley, said: ÒWe plan to introduce a number of new initiatives based on our experience and tradition in world sport into the licensed product arena of the AFL.Ó AFL commercial operations GM Ben Buckley said the AFL fully supported the opportunity for clubs to align themselves with global brand leaders like Russell.
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