SYDNEY: Sony Australia has signed a multi-year deal with the Sydney Opera House to become the facilitiy's exclusive entertainment technology partner.
“With over seven million visitors each year, Sydney Opera House is a cultural icon not only in Australia but around the world,” said Sony Australia managing director Carl Rose.
Hot on the heels of its latest partnership with Billabong, the latest deal will promote the Sony brand to a whole new audience.
“The partnership with the Opera House adds diversity to our portfolio and opens the brand to a new section of consumers,” said Ruben Lawrence, Sony senior manager strategic partnerships and events.
The Opera House and its visitors will also benefit from the new deal, with a range of Sony’s new technologies incorporated across the business and consumer division, including broadcast and production equipment, digital signage and displays around the precinct highlighting upcoming events and activities.
Richard Evans, CEO of Sydney Opera House said the partnership will transform and modernise the landmark's public spaces.
"This partnership will be one that transforms Sydney Opera House in ways we can only imagine today."
Sony will feature Sydney Opera House brand and imagery across a selection of its future promotions and campaigns, and will also have use of the Opera House for hospitality and product demonstrations.
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