Tony Thomas is group marketing director of Nova Entertainment. Founder of social media agency The Population, Thomas joined then-DMG Radio in August 2010 after a three-month contract posting as head of advertising and media at Coles. Prior to founding The Population in 2008, Thomas was marketing director of Ninemsn. He spent six years as marketing director of PepsiCo, with earlier stints at Diageo as marketing manager, vodka, and as brand manager with Uncle Tobys.