Tony Davis is director of data analytics company Quantium. He joined Quantium soon after its foundation, having previously held senior positions with major brands in the UK and Australia including Aussie Home Loans, NatWest and AXA PPP Healthcare. Davis is a regular commentator on the marketing and media industry, with a key focus on data convergence, marketing performance and the financial accountability of marketing across a wide range of industries, especially in a digital environment. Davis was the co-founder of London Business School’s Innovation Exchange, and more recently as chairman of ADMA he helped re-engineer the industry body.
