You’re unlikely to see Scott Whybin writing a play or aspiring to make a feature film but his agency has been romping through new business wins and awards shows for two years.
Upwards of 35% of the company remains in local hands – that’s more than sibling Omnicom agency Clemenger since it sold a majority stake to BBDO. And Whybin is showing no signs yet of selling out entirely to Omnicom’s TBWA network.
Whybin remains an enigma to many in the industry, including those who knew him in the halcyon days of the The Campaign Palace. Ironically, Whybin was backed by Peter Clemenger when he started his current agency. He shuns media coverage but works the top end of town more effectively than people perhaps realise.
ANZ’s top brass, for example, are said to hold him in high regard, along with the results from Whybin’s regional ad campaign using Simon Baker. The agency has just won David Jones and Lion and David Jones chief executive Paul Zara was publicly effusive about Whybin’s appointment to the account. Unusual for a chief executive. Stand by for more.
