Ruby Derrick

“Let’s get this s**t going.”

"I don’t believe that prioritising gender to drive equality means a compromise in ability. That feels...

Dare Iced Coffee account changes hands, Thinkerbell now leading.

"If we’re to change the fortunes of women in our industry...we need to invest."

For the recent launch of her fourth novel, Body of Lies.

Clients want a bigger impact on a smaller budget.

"All of which is of course totally antithetical to AI output."

“Agencies are a people business. If the people at the top are not 100% invested in the integration, it’s...

"It will still call upon those of us with creative discernment to develop materials which are...

Incumbent is The Core Agency.

"This, in turn, will shake up our view of the world."

"It hasn’t been easy, but this business never is."

After Mat Baxter stepped down as CEO of Huge in January.

What money was well spent and what wasn't?

According to Sally Joubert and Georgia Phillips from Lumar Research.