Pippa Chambers

PayPal’s latest integrated marketing campaign is encouraging Aussies to “use your nothing time to shop...

Australian marketers are thinking mobile last, instead of thinking mobile first.

Buzzwords. Everyone uses them. Some are a necessary evil. Others are just evil. It’s a hard line to toe....

Ad industry execs from the likes of ZenithOptimedia, OMD, PHD, Val Morgan Outdoor, Posterscope and...

Yahoo7 continues to bolster its programmatic team.

A former Fairfax Media manager and an ex Cadreon, MySpace and Yahoo!7 employee have joined programmatic...

Performance marketing – when clients fully understand the possibilities, they “latch on like limpets”

Despite Coke's #colouryoursummer campaign tracking above expectations, Coca-Cola Amatil (CCA) is axing...

Fresh from a chat with OzTAM and hot on the heels of a new US venture involving 80 cable networks,...

Google Cardboard, a tweetable bridge, 360° technology, YouTube live streaming and a branded app –...

Australian marketing company Inlink is proving that office-based media advertising is more than fleeting...

Up to 10 key Mediacom investment and trading executives working on clients including Foxtel and KFC have...

Yatango and AdRoll partner up to personalise messaging to help nurture the relationship between...

Shazam eyes Australian cinema market to develop “powerful two-way cinema” push – but will Val Morgan let...

The architect of Commonwealth Bank's recent media review Jen Davidson is leaving the bank just weeks...