Pippa Chambers

Latest News by Pippa Chambers

Aimee Buchanan to take the reins as CEO of OMD Australia 8 years ago

Aimee Buchanan to take the reins as CEO of OMD Australia

"Big shoes to fill". Buchanan is the new CEO of OMD Australia, following Peter Horgan's promotion to CEO...

Bupa calls review – plans to consolidate creative and media 8 years ago

Bupa calls review – plans to consolidate creative and media

Healthcare giant Bupa is reviewing its $17m media and creative agency arrangements, with plans to...

Spotify partners with The Trade Desk for programmatic audio Australian debut 8 years ago

Spotify partners with The Trade Desk for programmatic audio Australian debut

The DSP has partnered with Spotify to bring programmatic audio to media buyers – who will now be able to...

'Aggressive' market push planned by new Ve Interactive MD 8 years ago

'Aggressive' market push planned by new Ve Interactive MD

Backed by ex-Ensemble CEO Justin Ricketts, former Initiative digital head Ashley Wales-Brown is now...

Krux to be ‘the brain’ of the Salesforce marketing cloud 8 years ago

Krux to be ‘the brain’ of the Salesforce marketing cloud

So why did Salesforce want Krux?

Commercial Radio Awards winners revealed - Nova CEO scoops Hall of Fame 8 years ago

Commercial Radio Awards winners revealed - Nova CEO scoops Hall of Fame

One of Australia's sole female CEOs of a stand-alone major media company enters Hall of Fame and Kate,...

Melinda Gates on the ‘glaring hole’ in gender diversity 8 years ago

Melinda Gates on the ‘glaring hole’ in gender diversity

If women don’t have a seat at the table in the big data and artificial intelligence world this can be...

Equality, AI and education: Will.I.Am and Benioff on how Salesforce can change the world 8 years ago

Equality, AI and education: Will.I.Am and Benioff on how Salesforce can change the world

Equality, AI and education were three of the key themes pushed at this year’s Dreamforce event in San...

Marketing should be about pulling, not pushing – Aldo CMO 8 years ago

Marketing should be about pulling, not pushing – Aldo CMO

Aldo reduced its email blasts by 40% and the move resulted in conversion increasing by 120%. "Bombarding...

Venture capitalists moving in on the martech explosion 8 years ago

Venture capitalists moving in on the martech explosion

While over in San Francisco, AdNews caught up with the venture capital firm that’s backed the likes of...

Foxtel - navigating the changing world of TV 8 years ago

Foxtel - navigating the changing world of TV

Foxtel is shaking things up by axing Presto, revamping Play and adding access to streaming rivals...

Case Study: The Athlete’s Foot steps into programmatic TV 8 years ago

Case Study: The Athlete’s Foot steps into programmatic TV

Its media agency, Initiative, expressed concerns that the high cost of TV placements would restrict its...

Pernod Ricard pushes programmatic in-house – inks TubeMogul deal 8 years ago

Pernod Ricard pushes programmatic in-house – inks TubeMogul deal

In its attempt to “maintain complete control” of the digital ad buy, the French wine and spirits giant...

Starcom on alert as Mars calls global pitch 8 years ago

Starcom on alert as Mars calls global pitch

Confectionery and food giant Mars has called a global review of its media buying business, thought to be...

Industry Profile: Match Media chief strategy officer, Ian Czencz 8 years ago

Industry Profile: Match Media chief strategy officer, Ian Czencz

Match Media's Ian Czencz chats with AdNews about his love for Gogglebox, his hidden talents and how much...