Matt Griffin is founder and chief executive of Deepend Group. With more than 20 years' experience in the design and interactive media industries, Griffin was an active participant in the formative years of the digital communications industry, gaining valuable experience with Deepend in London, before setting up Deepend in Australia in 2000. The group has grown to include the brands Deepend, Nomad, History Will Be Kind and How To Impact. Griffin has been on many interactive panels and award juries both in Australia and internationally including Clio, London International and AWARD.