Mat Baxter

When Mat Baxter became global CEO of Initiative in 2016, the network hadn’t won a new account in eight...

Initiative global CEO Mat Baxter doesn’t believe consultancies are a force for evil, instead he...

Former UM Australia CEO will oversee the Initiative agency globally.

VIDEO: IPG Mediabrands' Mat Baxter is unapologetic for suggesting Cannes has become obsessed with...

A decade ago in the AdNews Annual, Mat Baxter made some big industry predictions for the next 10 years,...

After the breaking news yesterday, here’s what’s next for UM Australia and Mat Baxter in New York.

IPG Mediabrands is understood to have appointed former Soap MD as Mat Baxter's successor to lead UM.

After months of rumours AdNews can confirm that UM CEO Mat Baxter will leave his Sydney-based role for a...

Despite a case of sour grapes with some agencies questioning the win, UM has come out on top as one of...

Transparency around rates, and relationships between clients and agencies has always been an industry...

Our special feature on Media Summit 2015: Screen wars, new world selling, celebrity networks - the...

When people discuss the death of TV, they're really discussing the death of the linear experience - but...

There's myriad pressures on TV networks. Will this be the year the TV advertising "model breaks" and...

Feature: “Corporate bullying” and “despicable” practices from AB InBev sparked bold calls for a boycott...

“Eye watering” payment terms of up to 150 days are increasingly creeping into client demands in...