UM Australia chief executive Mat Baxter began his career as a marketing graduate at Zenith Media in 1998, before rising through the ranks to become its youngest media director at age 24. He later joined WPP and launched Maxus in Sydney, before becoming a founding partner of Naked Communications APAC in 2004. He left in 2009 to join MediaCom as chief strategy officer, and in 2011 took the top job at UM. A regular industry commentator, Baxter is a board member of the International Advertising Association and executive committee member of the Media Federation of Australia.
