Danny Bass is CEO of IPG Mediabrands Australia. He took on the top role in November 2015, following his surprise exit from GroupM. He was Chief Investment & Intelligence Officer at GroupM, Australia’s biggest media buying group, and broadly expected to become the group's next CEO. Formerly GroupM’s chief digital officer, Bass has led the charge into automated online trading desks and he remains at the front end of the fast-changing digital media sector.
He joined GroupM in 2010 having been national sales manager of The Australian and later News Digital Media.
