![](http://yaffa-cdn.s3.amazonaws.com/adnews/live/images/yafOpinion/featureImage/marianne-lane-head-of-investment-kaimera-july-20242.jpg)
In an ever-changing economic landscape, the value of strong, enduring relationships cannot be overstated. Nearly 30 years ago, I had the fortune of meeting my bestie at a media function. At that time, I was a newcomer to the industry, a world where attending as many media functions as I could was the norm. It was an era of discovery and excitement, where engaging in lively conversations and sharing laughter with colleagues became a cherished routine. Our initial conversation sparked an immediate and profound connection, and we found ourselves frequently engaging in discussions and shared laughter at subsequent events. Little did I realise then how profoundly this friendship would influence both my professional and personal life. This friend became my mentor, was a witness at my wedding, and ultimately became the godparent to my daughter. Who could have known.
Reflecting on the recent wave of redundancies has brought into sharp focus the critical importance of strong, supportive relationships. Experiencing redundancy firsthand, I found immense solace and encouragement in the network of remarkable individuals who surrounded me during such a challenging time. These relationships became my anchor, providing a sense of stability and reassurance when it was most needed.
Among this supportive network were "The Networkers," those who consistently reached out, offering to meet for coffee or lunch, providing invaluable advice, and offering emotional support on days when self-doubt crept in. They were the ones who proactively spread the word about my availability for new opportunities, referred me to potential leads, and endorsed me to others within the industry. Their efforts were instrumental in keeping my spirits high and my prospects alive.
Equally important were "The Planners," individuals who took the time to meticulously review my CV, share their expertise, and provide mentorship. They offered insights drawn from their own experiences, highlighting my strengths and candidly discussing areas for improvement. Their guidance and encouragement were invaluable, urging me to use my downtime productively and to continuously refine my skills.
In the tightly-knit media industry, where relationships often span decades, maintaining strong connections with colleagues and contacts is essential. These relationships are the foundation upon which professional and personal growth is built. In this challenging economic climate, it is imperative to remember and support those who have been affected. Reach out, check in, and simply have a conversation. Be a Networker, a Planner, and a bestie.
The significance of these roles cannot be overstated. Networkers are the lifeline, providing not only emotional support but also tangible opportunities. Planners offer strategic guidance, helping to navigate the uncertain terrain of career transitions. And true friends, those rare gems like my bestie, provide an unwavering foundation of support that transcends professional boundaries and enriches our lives in countless ways.
The importance of relationships in navigating a tough economic climate is profound. These connections provide the support, encouragement, and opportunities necessary to weather the storm. As we move forward in an unpredictable world, let us all strive to be Networkers, Planners, and besties, fostering the relationships that sustain and uplift us through every challenge.
Marianne Lane, Head of Investment, Kaimera