Start-up Zero Co has unveiled a range of body products and is asking the public to join them in ‘untrashing’ the planet by making small changes to their daily routine to impact Australia's plastic problem.
A series of Tiny billboards are making a big impact across Sydney, Melbourne and Byron Bay hotspots, encouraging Australians to Start Small and begin taking matters of the planet into their own hands.
Zero Co founder Mike Smith says: “Our community has demonstrated the significant impact that individuals can have on a massive, global problem. Thanks to their support, in the last year and a half, we have removed the equivalent of 803,083 water bottles worth of rubbish from oceans and beaches by funding clean ups around Australia.”
The new body range has been developed alongside Kate Forbes, the ex-global head of product at Aesop.
Forbes said: “It’s a brilliant concept and one that solves a significant challenge for the beauty industry. The innovative pouch cleaning solution that Zero Co has developed has allowed us to create these products in the liquid format that make it easy for our customers.”
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