Zenith Australia has promoted Elizabeth Baker as its national head of investment.
Baker, who has been with the agency for 17 years, was previously Sydney's head of investment.
She replaces Anthony Ellis who has taken on a broader role as managing director of Publicis Groupe’s investment arm Publicis Media Exchange AUNZ.
“Lizzie has been with Zenith for 17 years and has been instrumental in the development of our agency’s investment product and expertise,” says Nickie Scriven, Zenith Australia CEO.
“I am delighted to welcome her to our National Executive Team, and I look forward to her ongoing contributions to Zenith, delivering unmatched value and growth to our clients.”
Baker will report directly into Scriven.
“In an ever-changing media environment, I look forward to the challenge of continuing to find, in collaboration with our media partners, smarter and more innovative ways to deliver the best investment outcomes for our clients,” Baker says.
“I am thrilled to take on this national role. It will be a privilege to lead what is an exceptionally-talented investment team across Sydney, Melbourne and Brisbane.”
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