In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it's Blobfish International senior campaign co-ordinator Jake Kerr.
Time at the company:
13 months.
How long have you been in the industry?
First job in the industry - 13 months.
How did you get here? Was this always the plan?
I graduated in 2022 with a Bachelor of Marketing. I’ve always had a keen interest in marketing and advertising, stemming from a primary school project where each group of students had their own ‘business’. I was slinging flowers made from pipe cleaners to every student and teacher that walked by our stall – I just knew a future in advertising awaited!
As I was graduating from university, the opportunity to work at Blobfish International presented itself. I had worked at several larger companies, so I was excited at the prospect of working in a smaller, more close-knit team, and being able to contribute to every corner of the business. I had also previously worked as a student marketeer at Red Bull, which I really enjoyed – it provided invaluable experience in the marketing industry.
I took the role at Blobfish knowing very little about the media industry – I was thrown into the deep end and have absolutely loved it.
Who is your right-hand person/who guides you day to day?
The whole team! We’re a small team and we really rely on each other to execute epic campaigns every day. I have been guided by the entire Australia-based team. The size of our team has really allowed me to seek advice and inspiration from every member of the Blob-fam.
What’s the best thing about the industry you work in?
The diverse range of challenges. No two days are the same when you’re moving millions of samples a year!
And the biggest challenge?
The constant need to quickly adapt and maneuver. It’s a challenge, but it’s also one of the best elements of the job – you’re gaining new experiences every day.
Where do you turn for inspiration?
A good autobiography. But autobiography only - no biographies!
My favourite advert is:
I love that we never see a shot of the product. It just highlights a real use-case – a very cool campaign.
Tell us one thing people at work don’t know about you?
I’m no Jimi Hendrix but I like to play the guitar…
Whose job have you set your sights on in the future?
There’s no-one in particular, but only because I seem to discover new types of roles every day. I’d love to explore something AI-based down the track – it’s the inevitable future path for the industry.
In five years time, I'll be:
I’d love to progress further in the industry – perhaps in a different part of the world. I’m intrigued to see how the sampling industry works in different markets.
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