In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it's DDB Melbourne (Smith St) social content creator Charlotte Funnell.
Time at the company:
One year, four months.
How long have you been in the industry?
2024 is my third year in advertising!
How did you get here? Was this always the plan?
My family are all very ‘hands-on’ so having a corporate job was never on my radar growing up. In high school, I considered teaching, midwifery and even SFX makeup. On a whim, I stumbled into a Bachelor of Communications, later finding my feet in advertising.
Who is your right-hand person/who guides you day to day?
I can’t lock in one person so would say the entire creative team at DDB Melbourne <3 (boring answer, I know).
What’s the best thing about the industry you work in?
I’m a very competitive person, and so is this industry. You can’t help but notice the high expectations everyone has for their work, which leaves me hungry to improve my own.
And the biggest challenge?
Imposter syndrome is a killer.
Where do you turn for inspiration?
100% my TikTok FYP. Every day I find a new side of TikTok and someone who is more hilarious, interesting and captivating.
My favourite advert is:
I’m a Kiwi so it would have to be Ghost Chips. As a kid, I could recite it word-for-word. As a young adult, it became a friendly reminder to look after my mates.
Whose job have you set your sights on in the future?
Whoever creates new emojis.
Tell us one thing people at work don’t know about you?
One of my life goals is to have a bunker full of preserved food I grew myself.
In five years time, I'll be:
Honestly no idea. For better or worse, I often make impulsive decisions.
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