Our Young Guns profile takes a weekly look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.
Today we speak to Adslot senior business manager Arushi Srivastava.
Time in at the company:
Two years, five months
How long have you been in the industry?
Three and a half years.
How did you get here?
I wish it was, it would have saved me a few sleepless nights. I completed my Bachelor’s in Business, with a major in marketing, confident that I was going to be a part of the content and marketing space. That dream was short-lived because content wasn't my cup of tea. So, I found myself at the University of Sydney short course centre to gain more insight into what else was out there for me.
That is where I met Peter Bray, APAC account director at Impact, Famous Celebrant & A TV star, who was then at InMobi. We chatted during the tea break, and I shared that I was a fresh graduate looking for my first job. One resume, two interviews later, I started my career in the world of advertising.
Who is your right-hand person?
I am fortunate enough to have more than one person guide me on a daily basis. Adslot's incredible client services, product and UX team. We all come together on a daily basis and share knowledge and tools, that allow me to add value to our clients.
What’s the best thing about the industry you work in?
It’s an ever changing landscape - it never lets me get too comfortable and keeps me on my toes.
And the biggest challenge?
It’s ever changing landscape. Sometimes I just have to work with what I do know and accept that I can't know it all.
Whose job have you set your sights on in the future?
I would love to create my own.
Having said that, I hugely admire and draw motivation from the journey of some of the leading leaders in our industry - Aimee Buchanan, CEO at OMD, Venessa Hunt, digital strategy and investment office GroupM ANZ, and Jo Gaines, managing director APAC, Salesforce to name a few.
Where do you turn for inspiration?
All forms of arts, and the artists themselves, which includes musicians, dancers, sports players, poets, storytellers, and creators. I am currently drawing inspiration from Michelle Obama’s ‘Becoming’.
My favourite ad:
Nike – Dream Crazier. So relevant, so required, and so relatable.
Tell us one thing people at work don’t know about you?
We do monthly team breakfasts, where one of the team members shares their life journey. I went first, so they pretty much know all there is to know.
But they were all a bit surprised to hear that I have had a musical childhood, and I grew up learning Indian classical music. Yes, I sing!
In five years’ time I'll be:
Learning and leading... and learning more.
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