Sarah Michael has been appointed publisher of Pedestrian Group, commencing in early February 2023.
Michael, who most recently served as director of audience strategy and growth across Yahoo Australia and Southeast Asia, has been in the online media business for more than 12 years. She has worked across news, lifestyle/entertainment, sport and finance editorial teams to help them grow their audience both on and off-network, while also assisting with branded content and affiliate commerce strategies.
Prior to that, she was on the Yahoo News team, and has held a variety of news editor and reporter roles at other Australian news sites such as news.com.au and the Daily Mail.
Michael said: “Young Australians have a diverse range of issues they care about, and the brands under Pedestrian Group cover these with intelligence, humour and passion.
“Personally, Pedestrian has been part of my media diet since it first launched and I have watched the Group build up a strong and successful portfolio of brands. I am honoured to be joining next month and can’t wait to get started.”
Matt Rowley, CEO, Pedestrian Group said: “Sarah has a standout set of skills, experience and qualities that are perfect for the opportunities and challenges our brands have ahead of them. I’m thrilled to see how she will lead our talented group of editorial leaders into the next phase of Pedestrian Group.”
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