Yahoo has promoted Lani Tweddle community, leadership, and operations partner APAC and Sebastian Graham to director of native APAC.
Graham will be leading native advertising across the APAC region for Yahoo’s demand and supply side ad technology platforms.
Graham has been with the business for over five years, and has become a driving force behind Yahoo’s Native commercial and partnership strategies for Australia and New Zealand of which many are being replicated across the global business.
Tweddle steps into the newly created role of community, leadership and operations partner following on from eight years as executive assistant to VP - head of APAC, Paul Sigaloff and two years as corporate social responsibility country lead.
Tweddle will be leading people-first strategic initiatives across Yahoo’s company culture, internal and external communications, and community impact.
Tweddle has played an instrumental role in transforming Yahoo’s purpose driven philosophy. For example, in 2021 Yahoo was inducted into UnLtd’s hall of good for an outstanding partnership with Australian charity organisation, Musicians Making A Difference.
Paul Sigaloff, vice president and head of APAC said: “Lani and Sebastian’s promotions come at a pivotal time in Yahoo's journey.
"We’ve experienced exponential growth across the board and with APAC’s leadership team now in place, we’re set up to accelerate Yahoo’s growth even further across the region.
“Sebastian and Lani embody the spirit of Yahoo.
"They’re passionate about making a difference whether that be to our clients and their businesses, within our products to drive performance excellence, or with our stakeholders and the community at large to create a positive impact.
"I’m looking forward to supporting them in their new, well deserved leadership positions.”
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