Yahoo Australia and Southeast Asia has appointed a new management team for its adtech division, Yahoo Advertising.
The appointments come as Yahoo's general manager of sales ANZ Rachel Page joined Seven West Media and Yahoo's ex VP head of APAC Paul Sigaloff joined oOh!media this week.
John McNerney will be stepping into the new role of managing director for Australia and Southeast Asia. John has been with Yahoo for 13 years and was most recently senior director of platforms for APAC.
McNerney said: “For the past few years our Yahoo team in the region has been taking an increasingly educational and consultative role with partners, to help them navigate the increasingly complex digital marketing ecosystem.
"This move is a natural evolution of that work and allows our team to focus on helping our partners do more with their marketing budgets.”
Andrew Gilbert is promoted to director of platforms, driving DSP strategy across the region to help clients better leverage Yahoo’s omnichannel technology solutions.
Julia Edwards is promoted to commercial director, overseeing the commercial development team, focused on profitable revenue growth for new Yahoo advertising and growing partnerships.
Dan Richardson will continue as head of data, APAC, and will be responsible for Yahoo's targeting, insights and measurement strategy.
Zoe Cocker will continue to inspire partners with solutions, adding premium sales to her current role leading Yahoo Creative Studios. Here she helps clients harness new technology including Web3 and immersive creative solutions and harness the power of omnichannel marketing to drive greater results.
Matt Farrington, APAC head of partnerships and investment, will continue to drive global and local partnerships across the region, working closely with commercial and platform delivery teams.
Elizabeth Herbst-Brady, chief revenue officer at Yahoo, said: “We’re thrilled to unveil the new Yahoo Advertising with John McNerney at the helm of the new team and sharpened focus across the region.
“In his new role as MD of Australia and Southeast Asia John's leadership qualities, deep product knowledge and extensive connection to the industry mean he has all the attributes to take Yahoo Advertising forward under our new strategy.
“This is an exciting evolution for Yahoo Advertising and this team in APAC has been on the vanguard of helping us develop our new model by pioneering a more consultative way of working with clients. We’re excited to unlock the potential of Yahoo for premium partners around the world.”
John McNerney said: “Whilst we are taking these exciting new steps forward I’d also like to thank the people moving on from the business, with particular thanks to Paul Sigaloff and Rachel Page for their guidance and mentorship over many years.
"However, it is testament to the incredible culture and team they have helped shape during their tenure that we are able to promote from within so many experienced and talented experts to lead our new-look team.
"We’re all excited to continue on the journey to bring the Yahoo magic to our partners.”
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