Motio, the new name for out-of-home media group XTD, has launched.
The placed-based media company has also changed its ASX code to MXO.
Motio was the sales arm for XTD.
CEO Adam Cadwallader says the name represents movement and pays a genuine respect to the people who are committed to its growth.
“The hard work and dedication of our small, but very committed team over the past twelve months revealed clear demand for advertisers to invest in our sectors for relevance, brand safety and targeting layered with a genuine thirst from landlords looking for more than a cheque or some heat maps from their Wi-Fi provider,” he says.
“We are creating scaled media and data led micro-environments in the Sports and Leisure, Health and Wellness and On-The-Go Retail, replicating the same tech and approach as ‘smart cities’ or ‘precincts’ with scale, customisation and flexibility.”
“Whilst these elements are operating independently today, we are pioneering the ability to bring these parts together providing intelligence to our property partners, advertisers and importantly making our environment customer focussed and friendly.”
The company has been rapidly expanding with networks in health, sports and leisure. It also represents Swift Media’s Health and Wellness network, and Engagis’ Caltex Petrol Retail network.
It also operates digital out-of-home content company Enormity and recently announced the development of its data and analytics platform, CLIX.
The company posted an 8% rise in revenue to $2.89 million for the year to June. The group reported a net loss of $72,000 but EBITDA was 164% higher at $447,000.
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