Wunderman Thompson Perth has won the creative and strategy account of safety boots maker Steel Blue.
The partnership follows a surge in demand for Steel Blue boots, with record sales and revenue growth of 20% over the past 12 months.
Gavin Bain, managing director at Wunderman Thompson Perth: “To be working with a WA-based icon like Steel Blue is super exciting.
"I’m looking forward to leveraging the creative, experience and technology expertise of the team here in Perth and globally so that we can inspire further growth for Steel Blue."
Garry Johnson, Steel Blue CEO: “We felt Wunderman Thompson’s fresh approach, global network, and strong capabilities made the agency the right fit for us as we look to further grow our legendary brand.
“We look forward to kicking some goals together through a strong and transparent partnership.”
Wunderman Thompson will work with its international network counterparts in the US and Europe to deliver strategic insights and creative thinking across local markets.
The integrated brand campaign led by Wunderman Thompson Perth is set to launch in early 2022.
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