WPP and Epic Games, the developer of Fortnite and Unreal Engine, announced a partnership to deliver digital experiences for brands in the metaverse.
The deal includes a training program to upskill thousands of WPP creatives and technologists on how to create custom brand experiences in Fortnite, and how to use Unreal Engine for real-time 3D creation and virtual production.
The metaverse curriculum will consist of three separate tracks for executives, creative practitioners, media experts and strategists.
WPP believes success in the metaverse is dependent not only on creative excellence but deep production capabilities, sound strategies for amplifying digital experiences and expert knowledge of a complex online safety and privacy landscape.
Nilufar Fowler, executive vice president of strategic partnerships at WPP said: “We think of WPP as the creative transformation company, one that embraces new environments like the metaverse and sees the potential for clients.
"Epic’s technology is world-class, and we are delighted to partner with it to raise the bar for social experiences in virtual worlds on behalf of our clients.”
Matthew Henick, vice president of Metaverse development at Epic Games said: “This partnership with WPP bolsters our mission to educate more trailblazing brands and creators on how Epic’s tools across Fortnite, Unreal Engine, and 3D marketplaces like ArtStation and Sketchfab can be used to bring their metaverse visions to life.”
The partnership follows WPP’s recent announcement of the Metaverse Foundry, a global metaverse offering through specialist creative content production company Hogarth.
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