Hogarth, WPP’s specialist global creative content production company, today launched The Metaverse Foundry to deliver brand experiences in the virtual world.
The Metaverse Foundry is a global team with more than 700 creatives, producers, visual artists, developers and technologists.
WPP says the scale and depth of expertise of The Metaverse Foundry make it the clear industry leader, providing every aspect of experience design and production, virtual art, virtual stages, development of VR/AR applications, technology, and R&D.
WPP agencies are already delivering multiple metaverse projects for clients including Wendy’s, Under Armour, Duracell, Pfizer, Pizza Hut and Bombay Sapphire.
The foundry will also collaborate with specialist WPP agencies such as Subvrsive (virtual events and immersive experiences) and Ars Thanea (design/animation and live action/visual effects studio) to supplement with specific additional skills.
The pandemic has accelerated the adoption of innovative technologies as people have learned to connect with each other in new ways.
The metaverse, with connected virtual worlds, augmented reality, NFTs and the blockchain. presents limitless opportunities for brands to build creative experiences and engage with diverse, highly loyal audiences.
Its market size in 2021 was estimated to be more than $1 trillion, growing at mid double-digits.
Richard Glasson, Global CEO of Hogarth: “This is a very exciting time to be in the production and content creation business.
"We are living through extraordinary change, and our clients have whole new worlds to navigate and radically new ways to engage with their customers.”
Mehta Mehta, Global Executive Creative Director of Hogarth: “The Metaverse Foundry is a limitless place where creative, production and innovation come together to bring to life your greatest ideas.
"A place for future-focused brands that want to build communities, and technologies that are designed to elevate ecommerce and customer experiences. In a nutshell,
"The Metaverse Foundry is built to take ideas to the next level at scale. The only limitation is going to be your imagination. You think it, we’ll make it happen.”
Mark Read, CEO of WPP: “Our clients are already seizing the opportunities to connect with their customers presented by the metaverse, and seeking partners who can bring experiences to life in the most creative and compelling ways.
"The Metaverse Foundry has unrivalled scale and expertise in building these experiences, and clearly differentiates Hogarth and WPP from our peers in this critical growth area for our industry.”
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