The May issue of AdNews hit desks this week. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's exclusive to the magazine, so the only way to read it is to get a copy - don't miss it.
Mike Connaghan, CEO of WPP AUNZ, started out as a creative 30 years ago, now he’s at the helm of the largest marketing communications group in Australia. A year on from the merger of WPP and STW Group, AdNews checks out how the horizontal hegemony is adapting.
“I think what we do makes the world go round,” Michael Connaghan, CEO of Australia’s biggest and youngest marketing comms group, WPP AUNZ, told AdNews.
“Without a vibrant marketing, advertising and communications industry you don’t get innovation and growth. It drives commerce and I’ve always believed that.”
Now three decades into his career, Connaghan still loves advertising, and he’s at the helm of the group which formed 12 months ago when the former STW Group acquired WPP’s Australian assets.
“What happened a year ago was inevitable and fulfilled the destiny of what the company should be. In truth, it should have happened earlier, but for lots of reasons it didn’t.”
The May issue of AdNews hit desks this week. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's exclusive to the magazine, so the only way to read it is to get a copy - don't miss it.
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