Cartology, the retail media business of supermarket chain Woolworths, will officially launch a specific offer to agencies and brand marketers from October.
The company says the offer will provide marketing agencies and key decision makers a refreshed value proposition, including a portfolio of media assets to connects brands with Woolworths customers in a meaningful way.
"At Cartology, we’re passionate about driving real customer impact," says Jessica Hunter, the recently appointed Cartology head of agency partnerships.
“We offer brands a diverse media platform across the trusted Woolworths ecosystem, utilising insights from the Everyday Rewards program.
“Not only do we offer scale with over 12 million Everyday Reward members, and an opportunity to reach 94% of Australian households, our audience base is actually millions of Woolworths customers.
“I am confident that media agencies will be compelled by the opportunities Cartology offers, which will deliver concrete results for their FMCG and liquor clients.”
Ahead of the launch, the business has added two senior sales team members to the Cartology agency partnership team, Ashleah Harding and Shannon Moriarty..
As group agency partnerships manager, Harding will be responsible for leading the Victorian team and spearheading the launch of Cartology into media agencies. She recently was national head of retail at Nine Entertainment.
Moriarty will be leading the NSW and Queenslannd team. Moriarty joins from News Corp, where she held various roles over the last decade building high performing sales teams.
The Cartology agency team officially launches in the market from mid-October.
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