Wollongong 2022, the organising committee for the The Union Cycliste Internationale (UCI) Road World Championships, is partnering with Involved Media for this year's event.
Involved Media will be responsible for media strategy, planning and buying in the lead-up to the event, held from September 18 to 25.
1,000 international cyclists from 70 nations will compete in Wollongong for a gold medal and the coveted rainbow jersey. It is one of the top five annual sporting events in the world and is watched by 300 million viewers around the globe. The Union Cycliste Internationale (UCI) is the worldwide governing body for cycling.
Wollongong 2022 CEO Stu Taggart said: “We are proud to work with champion partners to deliver a successful event that creates a lasting legacy for Wollongong, NSW and cycling in Australia."
"A sound media strategy will be instrumental in achieving that, and we look forward to working with Involved Media over the coming months.”
Involved Media Group managing director, Sarah Keith, said “We are delighted to have the opportunity to support the Wollongong 2022 team with driving spectators to this world class event.”
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