Independent agency WiredCo. has been named Boost Mobile’s newest lead paid media agency following a competitive pitch.
Managing all paid media, SEO and affiliate marketing, WiredCo.’s ambition with the new appointment is to help Boost Mobile continue its momentum as the fastest growing Telco in Australia.
“We are super excited to be partnering with Boost Mobile, who not only share our ambitions but also happen to be a group of outstanding humans,” said WiredCo.’s founder and managing director, Angela Hampton.
“We couldn’t be happier we’ve officially won the work, with our focus from kick off aimed at further growing consideration, whilst also maximising efficiencies across performance marketing.”
WiredCo.’s full remit for the brand covers Brandformance, where the agency will be wiring together brand building with performance marketing, offering full-service paid media, SEO and affiliate management, from strategy through to implementation and optimisation.
Boost Mobile’s CEO Jason Haynes said he wa impressed with WiredCo’s overall approach, expertise and mindset.
“As a youth-focused brand, we are aligned to their vision and how they can support us to further unlock new growth opportunities heading into 2025 with clear focus and purpose,” he said.
“Their team will play an important role alongside our other partners in further driving consideration as the leaders in prepaid and beyond and we look forward to seeing this relationship develop.”
Boost will be taking advantage of WiredCo's latest MarTech solution, FuseBox, which brings together a collection of owned and third party tools, aimed at super-charging media buying and management capabilities.
This includes WiredBuys, WiredCo's owned agnostic media buying solution, giving complete transparency and uncompromised media buying solutions, as well as WiredPredicts, a proprietary tool that predicts performance outcomes with over 95% accuracy.
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