Many marketers are looking to switch jobs with remote working leaving them less loyal to current employers, according to research by global online design platform Canva.
The study, with a survey of more than 1,200 in the US, UK, and Australia, shows 44% of marketers are considering leaving their jobs.
Poor project management and communication are leaving marketing teams overworked and burnt out. Inefficient marketing processes lead to poor work-life balance.
The marketers expect work flexibility with 6 in 10 saying they would refuse to take a job that is confined to an office.
"Despite the popularity of hybrid workplaces 44% are considering leaving their jobs, and this rises to 52% for fully remote marketers," says Canva.
"Using the research, our own learnings, and insights from several senior marketing and technology leaders, we’ve uncovered some of the reasons behind this and the core ingredients for successful hybrid marketing teams.
"It comes as no surprise that it’s challenging to keep teams engaged when most interactions are taking place through a screen.
"Video calls are useful but when left unchecked, 'meeting creep' can quickly take over full days. This is something we experienced at Canva, and we’re not alone — with 85% of those in our study reporting frustration at the number of meetings.
"To reduce video calls at Canva, and to promote global inclusion for those who aren’t able to attend meetings in different timezones, we’ve increased our use of visual asynchronous communication formats. For example, we use engaging videos and internal ‘hype reels’ for everything from company-wide updates and internal messages, as well as Talking Presentations — a Canva feature that allows people to add short recorded videos to their slides."
Key findings of the Canva study:
- Inefficient marketing processes leading to poor work-life balance: 6 in 10 workers think remote work makes it more difficult to innovate and collaborate and 64% say it’s harder to collectively make decisions.
- Poor employee engagement is a major risk for marketing teams: 44% of marketers are considering leaving their jobs.
- Marketing teams are expanding their geographical talent pool: 82% are expanding their teams to new cities and countries due to remote work, bringing new challenges of working between locations and timezones.
- Communication and trust are some of the most important factors for successful marketing teams: marketers choose strong communication practices as the most important factors for successful teams, many still can't find the best approach.
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