whiteGREY has been appointed as strategic and creative agency of record for Danone Nutricia’s healthy ageing portfolio, across a range of brands, following a competitive pitch.
whiteGREY is charged with providing strategic and creative counsel to Danone Nutricia as it seeks to further develop its healthy ageing portfolio.
Kelly O’Hara-Ortlipp, adult healthcare unit director, Australia & New Zealand, specialised nutrition Oceania, says the whiteGREY team demonstrated a clear understanding of the healthy ageing category.
She says they won the pitch based not only on the merits of their agency positioning and model, but also the agency’s strategic thinking and quality of creative ideas.
“To grow our business we needed to find an agency partner that can support our ambition, but also challenge us when required,” O’Hara-Ortlipp says.
"whiteGREY immediately demonstrated this and we are confident that together we will achieve our mission to build equity in our brands and deliver across the whole customer experience. We can’t wait to see what our partnership will achieve.”
whiteGREY CEO, Lee Simpson says the agency looks forward to working a "dynamic" organisation working in an innovation-led category.
"We connected with the Nutricia team through the work but also built a strong rapport, setting us up nicely for a successful partnership," Simpson says.
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