Supercheap Auto has launched a three-minute epic action movie ad, starring hollywood actor Danny Trejo, famous for his roles in Heat, Con Air, Breaking Bad and Sons of Anarchy.
The Fast and Furious-style film introduces Octane Island and features some of the most powerful, 1,200 horsepower, cars known for their explosive and entertaining displays at motorsport events.
Put simply, the video is most rev heads idea of car porn.
The cars, including Australian classic Holden Monaro HK GTS, are sponsored by fuel brands Castrol, Gulf Western, Nulon and Penrite, and put through a series of extreme challenges by Trejo to demonstrate their superior performance.
The film, created by Queensland-based production studio The Dreamers, is one of its biggest investments in marketing. It was filmed across Australia, Japan and the US.
There is three-minute and a 30-second cut down rolling out this week on national TV and digital.
The Penrite car is a 1969 Holden HT Premier; the Castrol car is a power cruise favourite; a 1973 Holden HQ GTS Monaro; Nylon's is a 1973 Ford Mercury Comet; The Gulf Western car is a 1968 Holden Monaro HK GTS.
It’s a follow up to the brands 2016 film ‘The Best Performing Oils’ which has amassed more than 60 million views and was its most successful campaign.
The film was eight months in production and took twelve race cars and forty sets of tyres.
It has also worked with Aussie hip hop duo Bliss n Eso on a cover of Creedence Clearwater Revival classic Fortunate Son.
“Last year’s campaign was phenomenal, outperforming any campaign we’ve ever done,” says David Bauer, general manager of marketing at Supercheap Auto.
“Our customers know Supercheap Auto as the home of all things automotive and this campaign further brings that to life. We’re as passionate as our customers are about cars – and when you’re passionate about something, you want to make sure you’re looking after it and to do that you need the best performing oils in the business.”
The Dreamers director Allan Hardy adds: “We knew we had to go bigger and better this year, and we’ve managed to achieve something incredible.
“We’ve created Octane Island, which houses a series of individual brand campaign releases, the first of which is the ‘The Best Performing Oils’ campaign. With five months of pre-production and developing the creative, we were able to turn this dream
into reality.
“We used an abandoned power station in rural NSW that hasn’t seen the light of day in around thirty years, so it was an immense hurdle to make sure that the building could handle what we were throwing at it. It was up to the task though, and the
backdrop that it provides is pretty breathtaking.”
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