Socially-led creative agency We Are Social has appointed Ruaridh O'Donnell editorial creative director, reporting to ECD Ben Clare.
O’Donnell has transferred to the Sydney office from the agency’s London headquarters, after six years at the agency.
Starting out as a junior writer, O'Donnell rose through the ranks to become an associate editorial director at We Are Social London, lately leading a team of creatives in the We Are Social Sport division.
In We Are Social Sport, O'Donnell worked with global brands including adidas, Gatorade, DAZN, Mastercard, PlayStation and YouTube, focusing on activating prominent sports events such as Tokyo Olympics, UEFA Champions League, Euro 2020NE, Rugby World Cup, Australian Open, Wimbledon and more.
O'Donnell will now head up and grow We Are Social’s editorial team of 10 content creators and social media managers across the agency’s full portfolio of clients including Audi, TikTok, Samsung, Foxtel, Binge, Kayo and more.
O'Donnell said: “It’s great to be here in Sydney, and help Ben lead the creative team in a new chapter.
"Having worked in our London head office for the last six years, I’m hoping I can bring my editorial expertise to create even more ideas worth talking about, on social and beyond. It’s going to be a really exciting journey, and one that I can’t wait to get started with.”
Ben Clare, executive creative director at We Are Social, said: “The scope of social seems to grow by the minute. It’s where ideas have the power to draw from culture, stop thumbs and feed a thousand stories.
"With such a stellar background, and deep knowledge of technology and culture, I feel there’s no one better placed to lead our editorial arm than Ruaridh. I’m genuinely thrilled at what the future holds and can’t wait for him to bring his unique talents to bear.”
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