Media agency Wavemaker has unveiled a new logo and brand design, seeking to represent positioning for new growth models.
The rebrand is called The New Wavemaker.
“Growth models of the past will not serve the future," says global CEO Toby Jenner.
"Established approaches and traditional thinking are being exploded in every sector, in every market. Exceptional growth now requires uncomfortable change.
"This change demands courage, from our clients and from our people. Wavemaker understands this, we must live our name which reflects a provocative, even fearless attitude.”
Wavemaker has recently announced a series new client wins, including Huawei, AXA, Pernod Ricard, Rappi and the retention of Chevron in North America and Asia Pacific.
The new logo:
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