Australian media, marketing and advertising professionals are navigating a series of headwinds in the privacy and identity solutions space.
Google's decision to delay the removal of third-party cookies to 2023 is among these, buoyed by changes to Applie’s iOS provisions and the government’s pursuit of privacy reform.
On the first day of AdNews’ ‘2023: The Second Bite Of The Cookie’ webinar series, marketers and data experts weigh in on identity solutions and strategies.
From Optus’ landmark collaboration with Google to Menulog’s changing Facebook optimisation strategy, it’s essential viewing for the industry.
Optus director of acquisition and customer marketing Angela Greenwood opens the virtual series with a deep-dive presentation on strategy, followed by a panel discussion with Afterpay director of customer growth Charlie Short, Menulog CMO Simon Cheng and Tourism Australia GM of digital, technology and data Paul Bailey.
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