Visa is repurposing its digital outdoor advertising spots to fans so they can share their support and love ahead of tonight's semi-final game of the FIFA Women’s World Cup that will see Australia take on England.
With the help of publisher Pedestrian, fans will be able to submit messages of support and well wishes for Australia which will then be selected to appear on the digital outdoor advertising screens. There will be over 250 out-of-home (OOH) spots across Victoria, New South Wales and Queensland, with new messages being published every 10 minutes.
The initiative, called Fannouncements, follows Visa’s integrated campaign ‘Behind Every Number, There’s a Story’, which was launched across Australia and New Zealand in July to celebrate its 20 year support of women in sports and fifth consecutive sponsorship of the FIFA Women’s World Cup.
The ‘Behind every Number, There’s a Story’ digital and OOH campaign has been celebrating the stories behind Team Visa athletes and footballers, Australian player Ellie Carpenter and New Zealand’s Claudia Bunge.
Visa’s head of marketing for Australia, New Zealand and South Pacific, Natalie Lockwood said as a long-term partner of FIFA Women’s World Cup 2023, Visa is blown away by the impact Australia’s performance is having here at home.
"From jerseys to social media posts, we’re seeing fans sharing their support and momentum continuing to build," she said.
"As our nation is captivated by football fever we’re handing over our outdoor advertising space to the public, so fans can have their words of encouragement displayed across the country, and make this moment of national pride even more special.”
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