Sponsored: In the information age, consumers are increasingly savvy when it comes to marketing. Today, consumers know more about the products, services and brands that interest them than ever before, which makes culture more important to building brands than category. AdNews partnered with Carat to explore the big shift from category to culture.
For the full write up, pick up the 8 July issue of AdNews in print. You can subscribe here, download the digital version on desktop or mobile or get it on iPad.
This is part of a content partnership with Carat.
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