ViacomCBS AUNZ has added Foxtel’s new music channels to its sales representation portfolio.
The team will oversee MTV Hits, Club MTV, MTV Classic and CMT (Country Music Channel), which all go live on Foxtel, majority-owned by News Corp, from July 1.
“This is really exciting for us,” says Network 10 and ViacomCBS chief sales officer Rod Prosser.
“The addition of the new music channels to our already premium line-up of brands and shows further strengthens our under 50s proposition, while also expanding our offering into the music genre.”
The new channels join ViacomCBS, owner of Ten, brands including 10, 10 Peach, 10 Bold, 10 Play, MTV, Nickelodeon, Nick Jr., Nick Music and Comedy Central.
“Our brand offering is unrivalled in market with a sharp focus on the demographics who are young at heart and highly-engaged,” Prosser says. “The opportunities across our portfolio are endless.”
The addition of channels to ViacomCBS’ commercial portfolio follows a partnership between ViacomCBS Networks International (VCNI) and Foxtel, which saw VCNI assume programming over the music channels on Foxtel.
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