ViacomCBS Networks Australia and Foxtel Media announced the end of their advertising representation partnership.
This follows the merger of Viacom and CBS Corporation to form ViacomCBS Inc, the owner of the Ten Network in Australia.
Foxtel Media (initially MCN) has represented MTV, Nickelodeon, Nick Jr., MTV Music and MTV Dance branded subscription television channels and digital platforms in Australia since July 2014.
Foxtel Media will continue to receive all sales bookings for ViacomCBS subscription television brands until mid-April. The two companies will collaborate on a disengagement process, with business continuing as usual during the transition period.
“Foxtel Media have been great advocates of the ViacomCBS subscription channels over the past five years and I’d like to thank them for their partnership and commitment over this time,” says Ben Richardson, General Manager and SVP of ViacomCBS Pay Networks.
Foxtel Media CEO Mark Frain: “We have enjoyed a successful sales partnership with ViacomCBS over the years and wish them only the very best in their future efforts.”
ViacomCBS Networks International’s Australian portfolio includes Network 10, MTV, Nickelodeon, Nick Jr., Comedy Central, and more.
Ten CEO Paul Anderson was last month appointed to lead ViacomCBS across Australia and New Zealand as vice president. The expanded role gives Anderson responsibility over Viacom’s flagship TV network such as Comedy Central, MTV, Nickelodeon and Nick Jr.
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